Universities and colleges often spend decades shaping the lives of their students. But after graduation, many of those student relationships fade. Staying connected to alumni matters — not just for tradition or nostalgia — but because alumni support drives fundraising, mentorship programs, event attendance, and institutional reputation. This is where personalized video becomes a powerful tool.

How to Record a Loom Video (And Why It Falls Short for B2B Sales and Success Teams)

Recording a Loom video is one of the fastest ways to share a message visually. Whether it’s explaining a product update, walking through a document, or giving a quick team update, Loom makes it easy to hit record and share a link. But if you’re in a sales, marketing, or customer success role—and you want to scale personalized outreach—Loom starts to feel manual fast.

How Pharma Sales AI Tools are Transforming Rep Productivity & Pipeline Growth

In pharma, every sales call, interaction, and follow-up has huge stakes—millions in potential prescriptions, strict compliance rules, and decision-makers who are harder to reach than ever. Enter: pharma sales AI tools.

Weezly vs Sendspark: Which Video Messaging Tool Is Better for B2B Teams?

If you're comparing Weezly vs Sendspark, you're probably looking for a better way to stand out in your sales outreach, customer onboarding, or marketing efforts using video. Video messaging is rapidly growing as an effective way to build trust, shorten sales cycles, and add a personal touch—especially for B2B teams. With plenty of tools out there, choosing the right one makes all the difference in your workflow and ROI.

Lead generation for real estate isn’t just about building a big list—it’s about building the right list. Whether you're trying to find motivated sellers, serious buyers, or long-term investors, the game is about being visible at the right time, with the right message, on the right channel. In this guide, we’ll go well beyond generic tips. You'll get a full, tactical breakdown of what high-performing real estate professionals are doing today—with a heavy focus on how to connect digital tools, video messaging, automation, and SEO into a scalable, repeatable engine.

Sales AI tools aren’t a trend anymore — they’re how top teams hit quota. With saturated inboxes, longer cycles, and less time for manual work, reps need leverage. AI gives it to them. From personalizing cold outreach to spotting high-intent buyers, sales teams are using AI to simplify what used to take hours.

Lead Generation for IT Services: Strategies That Deliver Results

Lead generation for IT services is what keeps your pipeline full and your sales team busy. Whether you're an MSP, cloud consultant, or cybersecurity expert, the challenge is the same: how do you reach high-quality leads in a crowded, technical B2B market?

If your B2B outreach strategy includes LinkedIn (and it should), then optimizing how you connect, message, and follow up is essential. But just sending a quick "hey, let's connect" doesn't cut it anymore. In this post, we'll break down the most effective LinkedIn prospecting best practices for B2B SaaS teams looking to fill their pipeline, build stronger relationships, and ultimately close more deals.

Email prospecting is one of the most powerful tools for B2B sales teams—but it’s also one of the most misunderstood. Flooded inboxes, busy decision-makers, and spam filters make it easy for even well-written outreach emails to get ignored.

When it comes to grabbing attention, building trust, and personalizing outreach, few formats work better than video. And where you send that video matters just as much as the content itself. If you're wondering how to send video on LinkedIn—for sales prospecting, recruiting, or marketing—you’re in the right place.

In B2B sales and marketing, choosing the right strategy is everything. Whether you're building your lead pipeline, nurturing prospects, or closing deals, it helps to understand what’s working behind the scenes. That brings us to a common question: what is the difference between inbound and outbound sales?

If you're struggling to break through the noise in the inbox or on LinkedIn, a sales letter video might be your secret weapon.